Halftime in America?

One of the most popular commercials during the super bowl was the Detroit “Comeback” ad titled “Halftime in America”.  Clint Eastwood is discussing how it is halftime in the locker rooms, as well as in America. He explains the tough times and how people are out of jobs, but are ready to make a comeback. He boasts how the Motor City knows so much about comebacks, and how they went from losing everything to pulling it back together. (after billions of dollars of bailout money)

Contrary to what the ad suggests, the commercial was filmed in LA and New Orleans. How can you film an ad about a city making a comeback, and not even film in on location? I think this shows a lot about the comeback that America is going to make. It may seem like America will get back on its feet, but in reality, it is still very far off. The controversy is centered around whether this commercial was politically motivated in any way. Of course there were denials, as even Eastwood came out saying that he is not affiliated with Obama or any other candidate. Karl Rove came out and said:

“I’m a huge fan of Clint Eastwood, I thought it was an extremely well-done ad, but it is a sign of what happens when you have Chicago-style politics, and the president of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising.”

Even if Eastwood didn’t have any intention of making it political, the media has grabbed onto the commercial, and spinning it into one. Was this Chrysler “thanking” the Obama administration for bailout money? Was there political motive?

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