Santorum Rombo Ad

So far attack ads have been a big part of the primaries. Some people think that Romney’s (and his Super Pac’s) relentless attack ads against newt were the main reason he was able to win Florida. Now Romney and Santorum are fighting it out in Michigan and just like in Florida Romney and his Super Pac are airing ads attacking Santorum. This is the advertisement Santorum’s campaign aired in response.

This is a humorous attack ad that talks about all the “mud slinging” Romney has been doing. The first thing I noticed is that this ad is done by Santorum and not a Super Pac. In the ad a Romney look alike is firing mud at a Santorum cardboard cutout. One interesting thing I noticed is that all of the mud misses the cut out which could be them saying that all of the claims by Romney are inaccurate or just it could be that they are trying to show that Santorum is “clean.” The ending of the commercial I thought was very clever. They show Romney’s mud gun backfiring on him and dirtying himself which represents the voters he’ll lose from all the mudslinging if he becomes the nominee. I think this was a very effective ad and a was a nice move by the Santorum Campaign.

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